Windows 10 skype opens randomly

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perhaps this is actually an account I created and forgot about. I was informed that my profile was 50 percent completed. Intrigued, I clicked through to the profile that Microsoft had signed me into. Not content with using the Start menu to advertise apps, it seems that Microsoft is now using the desktop to push adverts to users in the form of notifications! it's because Windows 10 is all about advertising these days!

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So why on earth is Microsoft pushing its horrible messaging client on me so aggressively? Why is it creating an account for me that I haven't asked for? Why is it signing me into that account without my permission? Oh, that's right. You would actually have to pay me to use it. In case it's not yet abundantly clear, I hate Skype with a boundless passion. This would be fine if I had expressed even the slightest interest in Skype. 'We're getting the next version of Skype for Windows ready and we'd like you to give it a try today'. 'Say hello to the new Skype' screamed the screen that appeared. Despite my utter hatred of Skype, curiosity got the better of me and I clicked the notification to find out what the hell was going on.